"If one has no vanity in this life of ours, there is no sufficent reason
for living." Leo Tolstoy

Sunday, August 1, 2010

J.R. Rotem



In 2006, together with Katz, Rotem started his own record label, Beluga Heights, inking a joint deal with Epic and Koch. Sean Kingston, a young Miami-based R&B artist, was their first signing. Rotem also started a publishing company under the Beluga Heights umbrella, signing "SOS" co-writer Evan "Kidd" Bogart and United Kingdom-based artist-writer Lolene.Beluga Heights then signed 18-year old R&B singer Auburn from St. Paul, Minnesota,who turned out to be a minor internet sensation.His trademark is a stylised "J-J-J-J-J-R" or "Beluga Heights" at the start of records with which he has been affiliated. Rotem currently resides in Beverly Hills, California.

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