Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets. The company also operates trans-Pacific flights, including the world's two longest non-stop commercial flights from Singapore to Newark and Los Angeles on the Airbus A340-500.
Singapore Airlines was the launch customer of the "superjumbo" Airbus A380. SIA has diversified airline-related businesses, such as aircraft handling and engineering. Its wholly-owned subsidiary, SilkAir, manages regional flights to secondary cities with smaller capacity requirements. Subsidiary Singapore Airlines Cargo operates SIA's dedicated freighter fleet, and manages the cargo-hold capacity in SIA's passenger aircraft. SIA has a 49% shareholding in Virgin Atlantic and engages the low-cost carrier sector through its stake in Tiger Airways. It ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometres, and 6th in the world for international passengers carried.
Singapore Airlines is the World's Most Admired Airline and ranked 27th on Fortune World’s Most Admired Companies rankings in 2010. It has a strong brand name and is a trendsetter in the aviation industry, particularly in terms of innovation, safety and service excellence, coupled with consistent profitability. It has won numerous awards and is an industry bellwether for aircraft purchases.
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