Personal shopping is an occupation where people help others shop by giving advice and making suggestions to customers. They are often employed by department stores and boutiques (although some are freelance or work exclusively online). Their focus is usually on clothes, although the number of non-clothing stores - such as furniture retailers - that offer personal shopping services is on the rise, and many freelance personal shoppers will help customers shop in whatever item they happen to be after.
A personal shopper will give the customer focused and individual attention, and will advise the customer of what is in fashion, help the customer to decide what looks good on them, or assist in picking out an outfit for a particular occasion- or even an entire wardrobe for a particular season. They will often also conduct other services such as a colour analysis, enabling the customer to better understand which colours suit them best, or which colours should be worn for which seasons.
A personal shopper is typically employed by the store itself, which means that payment for the service is not required - only the items bought. Other stores will charge a small fee to use their personal shoppers. There are also a number of independent personal shopping companies. Unlike store personal shoppers their advice is unbiased as they have no benefit to gain from selling items. Most major cities will have personal shopping companies.
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